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Label TextBorn in San Jose, California in 1938, Bill Owens took up photography while traveling for the Peace Corps, eventually honing his craft as an anthropology student and newspaper photojournalist. In his personal work, he documented the suburbs in the 1970s, capturing the lives of prosperous, predominantly white Americans in the years after the cultural shifts of the 1960s but before the dawn of the digital age in the 1980s. His photos were compiled into the best-selling books Suburbia (1972), Our Kind of People (1975), and Working: I Do It For the Money (1977). Shot mainly in California and the Midwest, these images reveal Owens’ distinctive eye as he seems amused at his subjects while clearly enjoying their company. The view of American history these photographs present is specific and limited to a certain financial, racial, and regional demographic, but may seem familiar to many as it resembles the nostalgic way that era has often been depicted in pop culture. The images are titled with quotes from the people depicted, allowing their voices to reach us decades later. 
Published References"Bill Owens: Leisure," fotofolio, 2004, p. 86
DimensionsOverall: 11 x 14 in. (27.9 x 35.6 cm)
Accession Number 2025.150
Classificationsphotograph
Edition1/15
Portfolio/Series"Leisure" series
ProvenanceJeff Perry; Des Moines Art Center [gift from the previous, 2025]
For his fifth birthday I took my son Max and his six friends to the Ringling Brothers circus at the Oakland Coliseum. It was all I could do to keep them under control and not lose anyone in the crowd. As party favors I bought each of them batter-powered plastic swords with flame blades and dragons on the handles. It was easy to find them as the sword blades glowed in the dark. Livermore, California, from the "Leisure" series
Photo Credit: Rich Sanders, Des Moines
Photo Credit: Rich Sanders, Des Moines